Appointment setting with decision makers: how we do it

Appointment setting is the first step of B2B sales: finding the person who decides and agreeing a conversation with your team.

Published · Instoring team, Riga

Appointment setting means our salespeople call your prospects, find the decision maker and agree a meeting with your team. You spend your time in meetings instead of working out whom to call.

Who we talk to

In B2B campaigns we talk to the decision maker: the managing director, the head of purchasing or the head of a department. We call across the Baltics and the EU in Latvian, English and Russian, always with native speakers.

How the work runs

  1. Script and list. We agree a call script and a list of decision makers together.
  2. Calls. We find the right person, learn what they need and propose a meeting.
  3. Meetings in your calendar. Every booked meeting and call outcome goes into your CRM.
  4. Report. You see call recordings and pipeline data, not just minutes.

We work with the SPIN and MEDDIC methods and know how to handle objections. We measure booked meetings, closed deals and return on investment.

How to start

We start with a test week for €790 excl. VAT: five working days with your offer. Afterwards we review the results together and agree a monthly goal.

Prices in detail: How much does a call centre cost. The calling itself: B2B cold calling. Book a test week on Call centre.

Written by the Instoring team. Prices come from our price list and exclude VAT.

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