A free website with Google Ads: how it works and who it suits

A free business website is not a trick: you pay for ad management and SEO, and the build itself has no separate fee. Here are the conditions.

Published · Instoring team, Riga

A free website means you pay nothing separately for building and launching the site. You pay from €290/month for Google Ads management and SEO, and the site is part of that work. The contract runs for 12 months; prices exclude VAT.

Why can the website be free?

The site and the ads work together. If we run your ads, we need a page that turns a visitor into an enquiry. So we build the site ourselves and look after it for the whole contract.

What the monthly fee covers

  • Google Ads management: Search, Performance Max and remarketing.
  • SEO, AEO and GEO every month, so Google and AI answers can find you.
  • Building and launching the website.
  • Hosting, security and maintenance.

For an online shop the subscription starts at €390/month. You can add Facebook and Instagram ads for +€90/month.

What isn't included

  • The ad budget. You pay it directly to Google, separately from our fee, so you see exactly what goes into ads.
  • Photo and video content. Subscription clients get it at a special rate.

Who it suits

It suits a business that wants new customers from Google without paying for a build up front. One contract covers the site, ads and SEO, and one team in Riga is accountable for all of it.

If you run ads yourself, a one-off project from €980 will work out better. We compare both in How much does a website cost.

How to start

  1. Tell us about your business and your goal.
  2. We prepare an offer and a campaign plan.
  3. We build the site and launch the ads.

Prices and terms are on Websites & IT. More about Google Ads on Advertising.

Frequently asked questions

Is the website really free?

Yes. On the 12-month subscription there is no separate fee for the build and launch. You pay from €290/month for Google Ads management, SEO, hosting and maintenance.

Written by the Instoring team. Prices come from our price list and exclude VAT.

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