How much does Google Ads management cost, and what's included

Google advertising has two parts: our management fee and the ad budget you pay to Google. Here's which is which.

Published · Instoring team, Riga

Google Ads management with us costs from €290/month. You pay the ad budget separately, directly to Google. Prices exclude VAT.

Two parts: management and budget

  • The management fee is our work: setting up campaigns, ad copy, keywords, tracking and improvements every month.
  • The ad budget is what Google charges for showing your ads. You pay it from your own Google account, so you see every euro.

We recommend a budget after a call, once we know your sector, city and goal.

What management covers

  • Setting up the ad account and conversion tracking.
  • Campaigns in Google Search, Performance Max and remarketing.
  • Ad variants we test, keeping the ones that work.
  • A monthly report: budget, enquiries and cost per enquiry.

We also connect conversion tracking to your CRM, so you see which enquiries become customers.

When will you see results?

Paid ads give first data within two weeks. SEO and organic content usually start working from the third to the sixth month, which is why the two work well together.

Google Ads and a free website

If we run your Google Ads and SEO, we build your website free. The subscription costs from €290/month for 12 months, with hosting and maintenance included. More in A free website with Google Ads.

Other channels

  • Facebook and Instagram ads management from €250/month.
  • LinkedIn B2B campaigns from €350/month.

All prices and channels are on Advertising. We'll prepare a campaign plan and suggest a budget: book a call.

Frequently asked questions

Is the ad budget part of the management fee?

No. You pay the ad budget directly to Google, separately from our management fee.

How soon will we see results?

Paid ads give first data within two weeks.

Written by the Instoring team. Prices come from our price list and exclude VAT.

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